Anti-Aging Superstars
"Anti-aging" and "antiwrinkle" are universal terms used on all manner of cosmetics, from cleansers to eye creams, foundations, and, of late, even lipsticks and lip glosses. No one would argue the fascination and hope these products instill in women. This isn't particularly surprising; after all, who would ever be "pro-aging" or "pro-wrinkling." But from a marketing standpoint, any words or phrases on a product that impart the image of helping a woman over the age of 30 or 40 look younger or prevent skin from ever looking older is beyond compelling: it is simply as fundamental to life as brushing your teeth or washing your hair.
Anti-aging and antiwrinkle are powerful buzzwords that capture the attention of women the world over. Nearly every cosmetic company has their coterie of new products laden with myriad "anti-aging" claims. Each product sounds more incredible than the last. Miracles of biblical proportions are available on the shelves in drugstores and department stores, on infomercial ads, and at in-home sales presentations. The claims make it a wonder that plastic surgeons haven't gone out of business. How do they manage to find clientele if these products work even fractionally as well as they claim?
Regardless of age, most people shopping for skin-care products and makeup are interested in products that will keep their skin looking young for as long as possible. And those who are already dealing with "signs of aging" (which are really signs of sun damage; skin that isn't exposed to the sun doesn't "age" as much as the skin on parts of the body that are exposed to sun all the time), such as wrinkles, discolorations, sagging, and uneven skin texture, want to use products that minimize, prevent, or entirely eliminate these undesirable features, while at the same time turning back the clock and repairing damage.
The bad news: There is only so much a cosmetic can do to provide the results we long for, and no skin-care product can even remotely work like or take the place of Botox, lasers, or dermal injections, despite the endless assertions from myriad cosmetic companies, including many doctor-owned lines where the doctors themselves offer such procedures. But there also is good news: There are many products being sold whose ingredients have a proven track record of producing noticeable, sometimes cumulative, improvements in skin. Here is what we know for certain:
� Certain vitamins and plant extracts can stimulate collagen production and help reduce discolorations.
� Antioxidants reduce inflammation, help skin defend against environmental assaults, and produce a healthier looking visage.
� Cell-communicating ingredients, at least in theory, can "tell" skin cells to behave in a normal (meaning younger and undamaged) manner.
� Exfoliants can remove built-up layers of problematic dead, rough, thickened, uneven surface skin cells that make skin look more wrinkled and dry. Some exfoliants also have research showing they can increase collagen production while improving skin texture due to the removal of the built-up layers of dead skin.
� Last, there are numerous skin-identical substances (i.e., substances that are the same as the natural components in skin that hold skin cells together and protect it) that replenish and restore the skin's external barrier, making it soft and supple, diminishing dryness, and helping skin defend itself from environmental factors.
Abundant research makes it crystal clear that these ingredients are indeed the state-of-the-art ingredients, especially when combined, that can make skin, dare I say it, fight the signs of aging! Without question, these are the types of ingredients you need in any lotion, cream, gel, serum, moisturizer, anti-aging, or anti-wrinkle product you use. If they're not in there, then why bother? And if they're not in an expensive product? That's a red flag that you're paying for fancy packaging and grandiose claims, not a truly elegant product.
Before I explain the superstars in these categories, the superstar of all superstars in the anti-aging category is, of course, a broad-spectrum sunscreen rated SPF 15 or greater. I know that sunscreen isn't nearly as sexy or exciting as the latest antiwrinkle cream dressed up in slick, clinical packaging and endorsed by whomever the dermatologist or celebrity du jour is-but when applied correctly (meaning liberally, daily, and before your skin encounters daylight, as well as reducing the amount of time your skin is in direct sunlight), it remains your best defense against wrinkles, discolorations, loss of firmness, dullness, and just about every other concern you may have that keeps you shopping (and spending money) month after month for the latest and greatest anti-aging product. Because of the ultimate importance of sunscreen, a report like this would be incomplete and a disservice to my readers if I didn't include-and repeat-information about the importance of sunscreen for your skin.
Along with those vital substances discussed above, what you will discover in this report is a comprehensive list of the more popular cosmetic ingredients that have substantiated research showing them to be among the top "anti-aging" ingredients available today.
Regrettably, this list is not (and cannot be) exhaustive, especially in the case of antioxidants. There are literally hundreds of potent, powerful antioxidants that can be included in cosmetics, and many more being discovered all the time; plus they are the subject of ongoing in-depth research. Although a "best" antioxidant (or any best ingredient of any kind) remains elusive (despite claims to the contrary by numerous cosmetics companies), the ones reviewed below have an impressive amount of research proving their worth for skin. Looking for these (in stable packaging, meaning no clear containers and no jars) is an excellent game plan for your skin.
You may be surprised that some of the more trendy anti-aging ingredients are not on this list. Examples of such ingredients are various growth factors, stem cells (or ingredients claiming to stimulate stem cells), DMAE, GABA, coffeeberry, kinetin, minerals, wild yam, or peptides claiming to work like Botox, to name a select few. These ingredients have minimal to no research showing they can benefit skin, as is typically claimed on the product labels. And in the case of growth factors, although these may have anti-aging benefits in vitro, their use on healthy, intact skin may do more harm than good due to the complicated manner in which they work. (For more information about these ingredients and many others not discussed in this report, please refer to my cosmetic ingredient dictionary, which has the information you need to separate fact from fiction about these substances.)
One other point: Regardless of the name on the label, whether the company is calling their product a lotion, serum, gel, cream, treatment, anti-aging, lifting, moisturizer, hydrating, and on and on; all of that is irrelevant. What is healthy for your skin is analogous to what is healthy for your diet. For example, broccoli is good for you, but how it is served is merely personal preference (and it must be accompanied by other healthy food groups); that doesn't change whether or not it's beneficial for your body. In the same way, what is healthy for your skin is always healthy for your skin, regardless of the marketing names or claims on the packaging or the texture in which the ingredients are blended.
Now that you know what to look for when shopping for anti-aging products, you'll be on your way to getting your skin in peak condition, preventing further youth-depleting damage, and ensuring that the face you see in the mirror is radiant, healthy, and, yes, younger looking. I know that some of the information above is not as exciting or enticing as what you'll hear at cosmetics counters or read in fashion magazines, but adhering to a skin-care routine that encompasses some or all of the ingredients featured in this report will put you (and your skin) way ahead of those whose anti-aging hopes hinge on whatever gimmick or unproven ingredient the cosmetic industry is currently heralding as the next fountain of youth!
Anti-aging and antiwrinkle are powerful buzzwords that capture the attention of women the world over. Nearly every cosmetic company has their coterie of new products laden with myriad "anti-aging" claims. Each product sounds more incredible than the last. Miracles of biblical proportions are available on the shelves in drugstores and department stores, on infomercial ads, and at in-home sales presentations. The claims make it a wonder that plastic surgeons haven't gone out of business. How do they manage to find clientele if these products work even fractionally as well as they claim?
Regardless of age, most people shopping for skin-care products and makeup are interested in products that will keep their skin looking young for as long as possible. And those who are already dealing with "signs of aging" (which are really signs of sun damage; skin that isn't exposed to the sun doesn't "age" as much as the skin on parts of the body that are exposed to sun all the time), such as wrinkles, discolorations, sagging, and uneven skin texture, want to use products that minimize, prevent, or entirely eliminate these undesirable features, while at the same time turning back the clock and repairing damage.
The bad news: There is only so much a cosmetic can do to provide the results we long for, and no skin-care product can even remotely work like or take the place of Botox, lasers, or dermal injections, despite the endless assertions from myriad cosmetic companies, including many doctor-owned lines where the doctors themselves offer such procedures. But there also is good news: There are many products being sold whose ingredients have a proven track record of producing noticeable, sometimes cumulative, improvements in skin. Here is what we know for certain:
� Certain vitamins and plant extracts can stimulate collagen production and help reduce discolorations.
� Antioxidants reduce inflammation, help skin defend against environmental assaults, and produce a healthier looking visage.
� Cell-communicating ingredients, at least in theory, can "tell" skin cells to behave in a normal (meaning younger and undamaged) manner.
� Exfoliants can remove built-up layers of problematic dead, rough, thickened, uneven surface skin cells that make skin look more wrinkled and dry. Some exfoliants also have research showing they can increase collagen production while improving skin texture due to the removal of the built-up layers of dead skin.
� Last, there are numerous skin-identical substances (i.e., substances that are the same as the natural components in skin that hold skin cells together and protect it) that replenish and restore the skin's external barrier, making it soft and supple, diminishing dryness, and helping skin defend itself from environmental factors.
Abundant research makes it crystal clear that these ingredients are indeed the state-of-the-art ingredients, especially when combined, that can make skin, dare I say it, fight the signs of aging! Without question, these are the types of ingredients you need in any lotion, cream, gel, serum, moisturizer, anti-aging, or anti-wrinkle product you use. If they're not in there, then why bother? And if they're not in an expensive product? That's a red flag that you're paying for fancy packaging and grandiose claims, not a truly elegant product.
Before I explain the superstars in these categories, the superstar of all superstars in the anti-aging category is, of course, a broad-spectrum sunscreen rated SPF 15 or greater. I know that sunscreen isn't nearly as sexy or exciting as the latest antiwrinkle cream dressed up in slick, clinical packaging and endorsed by whomever the dermatologist or celebrity du jour is-but when applied correctly (meaning liberally, daily, and before your skin encounters daylight, as well as reducing the amount of time your skin is in direct sunlight), it remains your best defense against wrinkles, discolorations, loss of firmness, dullness, and just about every other concern you may have that keeps you shopping (and spending money) month after month for the latest and greatest anti-aging product. Because of the ultimate importance of sunscreen, a report like this would be incomplete and a disservice to my readers if I didn't include-and repeat-information about the importance of sunscreen for your skin.
Along with those vital substances discussed above, what you will discover in this report is a comprehensive list of the more popular cosmetic ingredients that have substantiated research showing them to be among the top "anti-aging" ingredients available today.
Regrettably, this list is not (and cannot be) exhaustive, especially in the case of antioxidants. There are literally hundreds of potent, powerful antioxidants that can be included in cosmetics, and many more being discovered all the time; plus they are the subject of ongoing in-depth research. Although a "best" antioxidant (or any best ingredient of any kind) remains elusive (despite claims to the contrary by numerous cosmetics companies), the ones reviewed below have an impressive amount of research proving their worth for skin. Looking for these (in stable packaging, meaning no clear containers and no jars) is an excellent game plan for your skin.
You may be surprised that some of the more trendy anti-aging ingredients are not on this list. Examples of such ingredients are various growth factors, stem cells (or ingredients claiming to stimulate stem cells), DMAE, GABA, coffeeberry, kinetin, minerals, wild yam, or peptides claiming to work like Botox, to name a select few. These ingredients have minimal to no research showing they can benefit skin, as is typically claimed on the product labels. And in the case of growth factors, although these may have anti-aging benefits in vitro, their use on healthy, intact skin may do more harm than good due to the complicated manner in which they work. (For more information about these ingredients and many others not discussed in this report, please refer to my cosmetic ingredient dictionary, which has the information you need to separate fact from fiction about these substances.)
One other point: Regardless of the name on the label, whether the company is calling their product a lotion, serum, gel, cream, treatment, anti-aging, lifting, moisturizer, hydrating, and on and on; all of that is irrelevant. What is healthy for your skin is analogous to what is healthy for your diet. For example, broccoli is good for you, but how it is served is merely personal preference (and it must be accompanied by other healthy food groups); that doesn't change whether or not it's beneficial for your body. In the same way, what is healthy for your skin is always healthy for your skin, regardless of the marketing names or claims on the packaging or the texture in which the ingredients are blended.
Now that you know what to look for when shopping for anti-aging products, you'll be on your way to getting your skin in peak condition, preventing further youth-depleting damage, and ensuring that the face you see in the mirror is radiant, healthy, and, yes, younger looking. I know that some of the information above is not as exciting or enticing as what you'll hear at cosmetics counters or read in fashion magazines, but adhering to a skin-care routine that encompasses some or all of the ingredients featured in this report will put you (and your skin) way ahead of those whose anti-aging hopes hinge on whatever gimmick or unproven ingredient the cosmetic industry is currently heralding as the next fountain of youth!
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